Your Coaching Journey Begins Here.
Support That Makes a Difference.
Welcome!
You have come to the right place if you are looking for a trustworthy, certified, and passionate coach
to help you to overcome obstacles and inspire you to reach your personal and professional goals.
I am a caring, solutions-oriented coach who believes in your inner power to create change.
​
Coaching can help you gain clarity of where you want to go in your life,
form healthier habits, reduce procrastination, enhance your career, increase confidence, or ease anxiety.
If you are tired of not meeting your goals and need someone to give you honest insight and support,
click here to book your complimentary discovery call with me today!
Life & Career Coaching
Sometimes you need a helping hand to get over a bump in your life or career.
​
-
Are you in search of a better approach to work stress?
-
Do you want to build greater trust with your colleagues?
-
Are you trying to find a confident voice as a leader?
-
Are you seeking focus and empathy with others?
-
Do you want to be resilient when life goes off course?
These are areas where I can help you. The first session (whether by phone or Zoom), where we'll discuss your coaching goals and discover if there is a good "fit" between us is complimentary. Click here now to book your complimentary discovery call.
Marketing & Communications Consulting
In addition to coaching, I have broad experience in marketing, public relations, and strategic planning. As an accredited public relations practitioner (APR), I am available to help clients:
​
-
Evaluate current communication strategies,
-
Develop new strategies,
-
Provide integrated campaign advice,
-
Write and edit all types of text.
I would enjoy an opportunity to consult with you about your business. Click here to send me a note and I will reach out to discuss how we can partner together.

Holly's Coaching Story.
Holly Houk Cullen, PhD, ACC, APR
A Lifelong Passion for Helping Others
So, how in the heck did a career marketer decide to become a life coach?
​
Mid-life, I experienced a rough patch. Perfectionist tendencies were running amok. I felt anxious and overwhelmed. My overcommitment to volunteer roles and working full-time in a profession with
non-stop deadline pressure while pursuing a degree caused me to forgo self-care. My out-of-control
to-do list ran my life. Endless ruminating created self-doubt. I wasn't sleeping well, and I became heavy, tired, less confident, and more risk-averse. Sound familiar?
A friend recommended I hire a coach to help me to get out of the rut I found myself in.
In coaching, I discovered someone who:
​
-
learned about me and took time to understand what I was experiencing;
-
challenged me to think about my values and personal and professional priorities;
-
empowered me to gain greater self-awareness, and
-
showed me the power of my thoughts and mindset.
Coaching made me a better, happier person. My work-life balance improved. I regained confidence and decisiveness, became more flexible and resilient, learned to live more mindfully with less fear about the future. I took control of my commitments and realized I could say "no." My coach encouraged me, explored strategies with me, and held me accountable from week to week. I realized my own inner strength and resourcefulness and attained the goals I set for myself.
Now, having obtained my own coaching certification, I want to put my background and training to work to provide you with the same extraordinary coaching experience I had. In me, you will find a coach who is easy to talk to and work with. I can help you to feel empowered to become your best self. Click here to book a complimentary discovery call now.

Experienced. Certified. Supportive.
Holly's Background.
Hello and pleased to meet you! I am originally from New Orleans, Louisiana, and while I am not a true Cajun, I do have that special “joie de vivre” (joy for life) that so many of my fellow Louisianans possess. In addition to New Orleans, I have lived in Thibodaux (tib-a-doe), Louisiana, on Bayou Lafourche, and have spent the last 25 years in Baton Rouge, Louisiana’s capital city. Getting to know people, spending time with family and friends, savoring local cuisine whether at a fine dining establishment or a neighbor’s crawfish boil, rocking to the beat of our area’s talented musicians, dancing like no one is looking, and cheering our beloved LSU Tigers and New Orleans Saints to victory are some of the things that lift my spirits.
Holly's Education & Training
Associate Certified Coach
International Coaching Federation, 2025
​
Certified Life Coach and Master Practitioner in Neuro-Linguistic Programming
iNLP Center, 2022
Doctor of Philosophy, Human Resource Education and Leadership Development
Louisiana State University, Baton Rouge, Louisiana, 2011
Master of Business Administration
Nicholls State University, Thibodaux, Louisiana, 2000
Bachelor of Arts in Journalism
Louisiana State University, Baton Rouge, Louisiana, 1983
​
​
Frequently Asked Questions
Find Your Answers Here
What is Coaching?
What Coaching is Not
Why Hire a Life Coach?
My background is broad. I have worked in small and large organizations in the public and private sectors, and at the executive levels of both. I have managed successfully both small and large teams. I can help with executive coaching, leadership development, life vision and enhancement, mid-career coaching, and stress management, among other areas.
Why Choose Me As Your Life Coach?
Coaching is not therapy. Nor is it consulting, mentoring, training, or anything to do with athletics.
My goal is to partner with clients, leading them in a creative process that will inspire them to reach their maximum personal and professional potential. My approach is completely client-centered, with a focus on setting goals, creating outcomes, and managing personal change. My role is to help the client to self-discover solutions and strategies for their most important goals and to hold them responsible and accountable for achieving them. My role is NOT to tell you what to do, but to ask critical and powerful questions and act as a source of empowerment so that you can achieve your goals.
What Can You Expect As a Coaching Client?
Can You Book a Discovery Session Before Committing to Coaching?
I am a compassionate, professional, and trustworthy coach who has invested in studying for and obtaining life coach certification. My further certification as an Associate Certified Coach (ACC) of the International Coaching Federation (ICF) shows my commitment and dedication to the very highest standard for my clients. You will find me not only professional, with a breadth of world experience and maturity for wisdom and insight, but also with a sense of humor and fun.
Absolutely! Just click here to fill out the simple contact form, and I will be in touch promptly. The first session to determine whether we will be a good "coaching fit" is complimentary.
We will begin our work with a written coaching agreement that outlines our professional relationship. I will engage in information gathering to understand to the greatest extent possible what you, the client, wish to achieve. I will emphasize gathering information and asking powerful questions. When appropriate, I will be able to introduce effective NLP techniques to help you to reach your highest potential. There may be simple homework assignments to keep you engaged and on-target toward reaching your goals. Our sessions will be held in the strictest confidence. Read more in the ICF Code of Ethics.
Most people hire a life coach to help them to optimize their individual performance or their work as a team member. Sometimes clients need help with communication skills, emotional intelligence, or are seeking or aspiring to additional career opportunities. A client may want assistance with boosting self-esteem or self-confidence or help with crafting their life purpose or life vision. Many times, clients today need a hand managing work/life balance or are looking to improve their management skills.
What is My Coaching Niche?

Schedule a Session/Consultation
Baton Rouge, Louisiana, USA
225-241-6856